For most businesses, having a decent strategy is more than enough at time. It’s one of the reasons most of these businesses fail sooner or later. These two paragraphs might be filled with a sense of doom, but it’s important to focus on the main idea – companies make mistake that drive them to the ground. As a business owner that wants to see his or her company become a reference point, one might one to read a little bit about those mistakes that can sometimes be easily avoided.
1.) Fail #1 – Not Adapting To New Technologies
Remember how long it took most companies to migrate to the world of Facebook, Twitter and such? The problem with online reputation is that it is dependent on a proper migration. Websites such as www.reputation.com are built with this precise scope in mind – to help companies figure out their purpose on the web, and figure out their appropriate social media niche. Now, back to the point – adapting to all sorts of new technologies shouldn’t necessarily be a mass effect situation. It should be a reconnaissance-based process – one that filters out the ones that don’t fit.
2.) Fail #2 – Changing Directions Slowly
The market is alive – remember that part. As a business, it has to be able to merge with new trends, follow them, change directions if it has to. The business world is a survival game after all, and those that don’t catch on quick, end up being the last in line at becoming big.
3.) Fail #3 – Blending In Instead of Standing Out
Most companies end up following the same pattern, just for the sake of following a surefire method. The problem with the surefire method is that it only works a while. And that doesn’t help companies stand out in a crowd – it makes them all the same, and it creates a high probability of failure in time. It’s usually the ones that have the courage to stand out that manage to get through.
4.) Fail #4 – Using Improper Marketing Procedures
Marketing is an art, no doubt about it. Using the wrong marketing technique is sure to bring a company absolutely nothing but trouble. One has to know the market, the customers and the business stamina before him or her can start developing a proper marketing campaign.
5.) Fail #5 – Choosing Sale over Service
Remember the Apple model, which is incredibly product-centric/customer-centric? That is a service over sale kind-of approach, and it’s one that is sure to last because it gives the business more leverage, credibility and a better place in the market. Concentrating just on the sale will keep it close to the ground for as long as possible.